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There’s conflict in the newsroom of traditional Australian newspaper The Heartland Herald as media giant Global Corp moves to 'sex up and dumb down’ its latest acquisition. Driven by the need to bolster advertiser dollars and curry favour with a government at war with a noun, Global Corp trouble-shooter Phillip Banks demands a 'lighter, brighter’ product.
That means more celebrities, sex, and shopping. Uncompromising Heartland editor Geoff Browning and his crew have other ideas and they’re not giving up without a fight.
A wicked snapshot of the personal, commercial and political agendas shaping headlines in a post 9-11 newsroom.
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Female | 30s | under 3 minutes
Starts on page 65
EXTRACT: He still rants and raves but only at the seven o clock news. Purple face, waving his arms, the whole lot. The kids love it. I don't know if it's a trick of memory or the benefit of hindsight, but in the old days, everything always seemed to be black and white. What are the facts? What's the truth? A bold headline and that was that. For me it's not that simple. The world is changing so fast. Who's right, who's wrong? What's worth fighting for? It all depends on your point of reference.